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Influencer Marketing Consultant (Contract)
What began in sports has evolved into a platform now serving clients across culture, attractions, culinary, and hotels. Today, Elevate brings operational expertise, data-driven intelligence, and world-class creativity together under one roof.
Elevate’s more than 750 employees sit across 14 offices around the world, from North America to Europe to Asia, and speak and write in 17 different languages. For more information, visit us at
INFLUENCER MARKETING CONSULTANT
Influencer and creator marketing sits at the heart of what Elevate does. Our approach is built on fandom and community-based planning — the belief that the most powerful media connections happen when brands show up authentically inside the communities that already care. This is the role that brings that conviction to life at the client level.
RESPONSIBILITIES
STRATEGY & PRACTICE LEADERSHIP
- Define and own Elevate's influencer and creator marketing strategy — establishing the right platform(s) to partner with and defining our operational model (SaaS management vs Managed Service), methodology, standards, and point of view that differentiates how we approach creator partnerships for clients.
- Develop influencer programmes that are grounded in Elevate's fandom and community intelligence framework — supporting pitches to define influencer strategy and connecting creator selection to real audience insight rather than follower metrics alone.
- Shape the agency's POV on the evolving creator economy: platform shifts, emerging content formats, the move from one-off activations to long-term brand–creator partnerships, and the implications for how brands build cultural relevance.
- Stay current on talent landscape dynamics, compensation norms, platform-specific creator economics, FTC compliance requirements, and content usage rights.
- Contribute to agency thought leadership, publishing informed perspectives on influencer marketing trends and representing Elevate externally at industry events and in trade press.
- Build, maintain, and continuously evolve Elevate's creator network — spanning nano, micro, macro, and premium talent tiers across TikTok, Instagram, YouTube, and emerging platforms.
- Lead talent identification and vetting processes: evaluating creators on audience authenticity, community engagement, brand alignment, content quality, and commercial track record — not follower counts.
- Oversee contract negotiation for creator platform partnerships.
- Lead the end-to-end development of influencer campaigns for clients — from strategic brief and creator casting through to content oversight, go-live coordination, and performance reporting.
- Work alongside Elevate's media and planning teams to ensure influencer activity is fully integrated with paid media strategies, with creator content amplified through paid social where appropriate.
- Oversee creative briefing processes, ensuring creators are given the direction and context to produce content that is authentic to their voice and aligned to client brand and campaign objectives.
- Act as the senior client-facing voice on influencer strategy — presenting campaign concepts, performance narratives, and market perspectives at director and CMO level.
- Manage influencer programme budgets with rigor: scoping investment across tier mix, content deliverables, usage rights, and amplification, and reporting against agreed KPIs.
- Develop and implement measurement frameworks that go beyond vanity metrics — connecting influencer activity to meaningful business outcomes including brand awareness, engagement quality, traffic, conversion, and customer acquisition.
- Work closely with Elevate's analytics function to integrate influencer measurement into broader campaign and MMM frameworks, enabling honest assessment of influencer's incremental contribution to media plans.
- Build reporting structures that give clients a transparent view of performance across campaigns: what worked, what did not, and what the data suggests about future investment decisions.
- Champion a test-and-learn culture within the influencer practice — experimenting with new formats, platforms, talent tiers, and activation models, with structured evaluation of results.
- Recruit, manage, and develop a team of influencer managers and campaign specialists, creating an environment of craft, rigor, and genuine passion for the creator economy.
- Set high standards for how the team identifies talent, manages creator relationships, oversees campaign delivery, and presents results to clients.
- Identify and manage relationships with influencer marketing platforms, discovery tools, measurement vendors, and talent agencies that extend the team's capability and reach.
- Collaborate closely with Elevate's media planning, paid social, analytics, and strategy teams to ensure influencer sits as a properly integrated channel — not a siloed activation.
WHAT WE'RE LOOKING FOR
The right candidate is a senior influencer and creator marketing professional with deep roots in the creator economy and a clear strategic view of where it is going. You understand both sides of the market — what brands need and what creators value — and you have the relationship capital and cultural intuition to bring them together in ways that produce genuinely effective work.
ESSENTIAL
- Seven or more years of experience in influencer or creator marketing, with a meaningful portion spent at a marketing agency, creator economy platform, or specialist influencer agency.
- Proven track record of building and managing influencer programmes at significant scale — across multiple tiers, platforms, and client categories — with demonstrable commercial outcomes.
- Deep, current knowledge of the creator landscape: who the talent is, how the economics work, what platforms are emerging, and what brands should actually be doing differently.
- Experience leading talent identification, vetting, negotiation, and relationship management — with established personal contacts across creator talent and management.
- Strong measurement instincts: able to build frameworks that connect influencer investment to real business outcomes, not just reach and impressions.
- Experience integrating influencer activity with paid media amplification strategies, particularly paid social.
- Demonstrated ability to manage, develop, and inspire a team of influencer marketing practitioners.
- Excellent client communication and senior stakeholder management skills — confident presenting strategy, performance, and commercial recommendations at director and C-suite level.
- Familiarity with influencer measurement platforms (e.g. CreatorIQ, Traackr, Grin, Sprout Social) and an informed view on their relative strengths and limitations.
- Experience with creator content repurposing and usage rights strategy, including integration of influencer content into paid media and brand-owned channels.
- Knowledge of FTC compliance, disclosure requirements, and evolving platform policies governing paid creator partnerships.
- Experience contributing to new business pitches or developing influencer-specific service propositions for agency clients.
- Existing talent network across priority brand categories such as lifestyle, fashion, beauty, health and wellness, food and beverage, or consumer technology.
At Elevate, influencer marketing is not an add-on service. It sits inside a wider approach to community-based planning and fandom intelligence that gives our work genuine strategic depth. You will have the mandate to build a practice that reflects that ambition — with real leadership scope, a team to develop, and clients who want more than a list of handles and some engagement rates. If you are serious about the creator economy and want to do something with that seriousness, this is the right place.
WORKING CONDITIONS:
Working Environment: Remote
This position is open to all qualified candidates. If you need assistance or an accommodation due to a disability in connection with the application process, you may contact us at HR@oneelevate.com
