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Lead, Digital Product Management

September 7, 2026

Purpose of Role The Lead Product Manager - Decide, will focus on driving decision clarity and enabling conversion across the early stages of the digital journey. This role is responsible for building and optimizing web experiences that help consumers confidently evaluate products and progress toward purchase, strengthening the connection between product discovery and conversion. In this role, you will partner closely with product, design, engineering, analytics, merchandising, and marketing teams to deliver seamless, data-driven experiences that improve customer engagement, product understanding, and progression through the shopping journey. You will play a critical role in accelerating digital growth by enhancing how consumers interact with products and move toward conversion within the ecommerce ecosystem. Your Impact <ul><li>Own and shape the Decide web roadmap from ideation through post-launch optimization, balancing long-term platform investments with a test-and-learn approach that drives measurable improvements in customer decision-making and purchase consideration. </li><li>Drive consumer confidence and decision clarity by shaping how product information and storytelling come together on-site - creating the conditions for customers to move forward with purchase intent. </li><li>Define the success metrics for the Decide experience, using qualitative and quantitative data and competitive benchmarks to surface opportunities and measure the impact of what ships. </li><li>Influence priorities and drive alignment across global cross-functional partners - ensuring initiatives are well-sequenced, clearly scoped, and connected to broader business outcomes. </li><li>Stay ahead of emerging ecommerce patterns, AI-driven capabilities, and digital experience trends - identifying opportunities to differentiate the product evaluation experience before they become table stakes. </li></ul> Qualifications <ul><li>Bachelor's degree with typically 5 years of relevant experience, OR Master's degree with typically 3 years of relevant experience, OR Typically 9 years of relevant work experience without degree </li><li>Expertise in using data to drive product decisions and measure impact, with experience in A/B testing, user research, and the ability to self-serve insights and build dashboards using analytics tools such as Adobe Analytics and Datadog. </li><li>Proven ability to influence priorities and drive alignment across global cross-functional partners, navigating complex stakeholder environments and delivering successful product outcomes across teams and time zones. </li><li>Ability to craft a compelling product narrative that clearly articulates project motivation, goals, and success pathways - comfortable framing problems and solutions logically and persuasively in both written and verbal communication, including executive-level audiences. </li><li>Experience working in agile environments with a strong command of the full product lifecycle from ideation through post-launch iteration, including ownership of roadmap delivery and continuous optimization.</li></ul> Workplace Location <ul><li>Location: Home Office </li><li>Work Schedule: Fully Remote</li><li>Sponsorship Eligibility: UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.</li></ul> Relocation <ul><li>No relocation provided</li></ul><ul><li>#LI-CP1</li><li>#LI-REMOTE</li></ul> Base Compensation $125,000.00-$165,000.00 USD Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package. Benefits & Perks <ul><li>Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community</li><li>Under Armour Merchandise Discounts</li><li>Competitive 401(k) plan matching</li><li>Maternity and Parental Leave for eligible and FMLA-eligible teammates</li><li>Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being</li></ul> Requisition ID: 167001 Location:

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...